BodiMojo = Body + Motivation + Journey
Body confidence for teenagers. It comes through inspriring teen "mojo," finding the special spark that keeps teens (13-18) motivated and inspired on the journey to a healthy and happy adulthood. Today's teens contend with a myriad of issues in a culture of extremes, concerning body image and unrealistic beauty ideals; societal pressures to fit in; eating, dieting and weight issues; and teens are faced with an unprecedented obesity epidemic. It's no wonder the majority of teenagers are dissatisfied with their bodies. At BodiMojo, body confidence is wired into a personalized technology health platform. BodiMojo offers a personalized, judgment-free zone that supports peace with body and mind through motivational digital media that promotes healthy body image, fitness, nutrition and wellness through powerful, inspirational teen-driven content.
The BodiMojo Difference
Confidence: Research-driven, confidence-focused mission fosters not just adopting healthy habits but also an overall balanced approach to health habits, body image and self-esteem. In fact, the positive research results for teenage girls on improving body esteem has inspired a new and exclusive girls-only dashboard and community focused on body image—a subject that is often overlooked in health promotion but is at the heart of many girls' self-esteem issues and risk behaviors in adolescence.
Relevance: We believe connecting to the very things teens love—friends, music, sports, dance, games, and being part of a healthy living community driven by teen creativity—will provide the motivational nudges and knowledge to promote health habits for life. The tools, quizzes, health articles and content have been inspired, reviewed, and much of it written by teens themselves.
Convenience: BodiMojo's customized technology platform allows personalized health and wellness information via the web or mobile phone, allowing teens to receive 24/7 access to tools addressing crucial adolescent dilemmas such as body image, nutrition and fitness, eating disorders, emotional life, dating, sexual health, alcohol and drugs, and more. Social media networks allow for teen-to-teen support and discussion.
Rewards: We at BodiMojo believe the future of health and wellness a resides within our ability to provide behavioral motivation and incentives in an increasingly mobile and consumer-oriented world. Acknowledging, rewarding and supporting teenagers for their best efforts and personal results inspires a virtuous cycle of wellness.
Connection: Ultimately, we provide tools for teen that meet them where they're at, leveraging teen behavior in a technology driven world. The BodiMojo goal is to maximize technology for positive behavior change: get teens online to go offline—and live healthy productive lives in their communities where things matter most: among friends and family.
